Measure what AI thinks about you .
Find out what ChatGPT, Claude and Gemini say about your company – before your stakeholders do.
The new reputation blind spot
LLMs are becoming the new gatekeepers of public opinion. When someone asks ChatGPT "What do you think of company X?", the answer shapes perception – without your communications department ever knowing.
Traditional media monitoring and SEO tools are blind to this new reality. They measure visibility in search engines – not what AI models say about you.
AIR closes this gap: the first systematic monitoring for AI-generated reputation.
AI reputation analysis in three steps
Define topics
Together we define your reputation topics, risk areas and the relevant questions.
Query AI models
AIR systematically asks your questions to ChatGPT, Claude, Gemini and other models – and collects the answers.
Receive report
You receive a detailed report with scores, model comparisons, trends and concrete recommendations for action.
What AIR can do
Multi-model analysis
Systematic querying of ChatGPT, Claude, Gemini and other LLMs about your organisation.
Topic-Reputation-Scores
Quantified assessment of your reputation per topic area – from sustainability to innovation.
Risk monitoring
Early warning system for negative associations such as greenwashing or lobbying allegations.
Emergent-Topic-Discovery
Automatically identifies topics that AI models associate with your organisation on their own.
Model comparison
Makes visible how differently various AI models assess your company.
Trend-Tracking
Monthly analyses show how AI perception of your organisation changes over time.
Recommendations
Concrete recommendations on where your communications need adjustment – not just data, but strategy.
AIR in practice
For the trade magazine lout.plus we conducted an initial AIR analysis of a DAX company: six target topics (European security, technological innovation, sustainability & ESG, economic strength & employer, European cooperation, turning point & responsibility) and five risk topics across three AI models.
Key finding: A company's reputation varies considerably depending on the AI model used – in some cases with opposing assessments of the same topic.
Conducted for lout.plus – the magazine for communication and reputation
Who is AIR for?
Corporate communications
Understand how AI models convey your key messages – and where gaps emerge.
PR & reputation management
Identify reputational risks in AI responses before your stakeholders do.
Brand Management & CMOs
Measure whether your brand positioning is landing in the new AI world.
Agencies & consultancies
Offer your clients a new analysis product – AI reputation as a service.
Frequently asked questions about AIR
AI reputation monitoring systematically measures what large language models such as ChatGPT, Claude and Gemini say about your company or organisation – independent of traditional media monitoring or SEO visibility.
AIR queries several leading models in parallel, including ChatGPT, Claude and Gemini. This reveals how differently individual systems assess your reputation.
AIR is designed for corporate communications, PR, brand management and agencies that need to understand how AI systems reflect their brand, messages and reputation topics.
Together you define reputation topics and risk areas. AIR systematically asks multiple AI models and delivers a report with scores, model comparisons and recommendations for action.
Media monitoring captures published content. AIR measures what AI models tell users when asked about your company – a new blind spot in reputation management.
Let us analyse your AI reputation
Request a free initial assessment. We will get back to you within 48 hours.